We did a Founders Instagram takeover for New Year’s weekend. What a great time we had starting our trip in San Diego for the Holiday Bowl between two big time programs in USC and Wisconsin. The cold, some technical glitches, and the uhhhhh…”retro”…stadium didn’t discourage us or the fans. In fact, the stadium was packed! We had a lot of fun at this great game! Here’s what we saw.

The sun is setting, but the fans are just getting warmed up (with the help of some beverages). Welcome to San Diego and the Holiday Bowl! #HolidayBowl2015

A photo posted by Student Union (@studentusports) on Dec 30, 2015 at 5:01pm PST

Founders meeting before the game. Gotta tailgate a little. #HolidayBowl2015

A photo posted by Student Union (@studentusports) on Dec 30, 2015 at 6:02pm PST

Well, we started strong, but didn't finish like a true champion. Not ideal when the person who is doing the "takeover" has their phone die walking into the stadium. So we called an audible and will now be posting the pics. #HolidayBowl2015

A photo posted by Student Union (@studentusports) on Dec 31, 2015 at 12:22am PST

The cold didn't seem to be bothering these USC fans too much. #HolidayBowl2015

A photo posted by Student Union (@studentusports) on Dec 31, 2015 at 12:25am PST

The offenses started out a little sluggish but it was a good crowd and the teams came ready to play. Always fun to see two big name schools face off. #HolidayBowl2015

A photo posted by Student Union (@studentusports) on Dec 31, 2015 at 12:31am PST

Not gonna lie…the stadium could use a little "face lift." I was having flashbacks to the 90's with these 4:3 aspect ratio scoreboard screens. I'm not sure, but I don't think they were 4K HD… #HolidayBowl2015

A photo posted by Student Union (@studentusports) on Dec 31, 2015 at 12:35am PST

Touchdown USC! Where are the Song Girls? #HolidayBowl2015

A video posted by Student Union (@studentusports) on Dec 31, 2015 at 12:37am PST

The marching bands from Wisconsin and USC put on a heck of a show. Gotta love the pageantry of college football. #HolidayBowl2015

A photo posted by Student Union (@studentusports) on Dec 31, 2015 at 12:40am PST

In the end Wisconsin's "D" stood tall. Big win for the Badgers. I'm guessing they might need to order some more beer down in Pacific Beach. Those fans know how to throw em back! Bucky should be proud. What a fun game! The Big 10 is off to a good start this bowl season. We'll see if they can keep it up. #HolidayBowl2015

A video posted by Student Union (@studentusports) on Dec 31, 2015 at 12:47am PST